Coors Light - Silver Bullet

Adolph Coors Company of Golden, Colorado presented this brochure to its beer distributors promoting the Coors Pulse which could be used as advertising its product in parades and other promotional activities during the mid to late 1980's.

The Owosso Motor Car Company of Owosso, MI built about 14 Pulses with the Coors Beer color scheme and LOGO as pictured below in the brochure.

Pulse #221 at the Curwood Parade in Owosso, MI in 1986

Take Off With The Coors Light Silver Bullet,
And Never Leave The Ground!

Pulse #253

Pierce the wind in this aerodynamic two-seater When you hit the road, the Coors Light Silver Bullet Pulse Car is sure to generate excitement Imagine the thrill of motorcycle quickness with the comfort of a sports car.

Because the Silver Bullet Pulse Car is so unique, it's a real crowd-pleases Strut your stuff in community parades, pace local race events, offer them for incentive programs, use them with radio tie-ins. Whatever you do with the Coors Light Silver Bullet Pulse Car, you're bound to turn heads.

Inside, you're a pilot. Slide the aircraft-style canopy closed, buckle up and take control with full instrumentation, toggle switches, sport wheel and even optional radar. One thing's for sure-the Silver Bullet won't slow you down.

Body Impact-resistant fiberglass

Seats 2 passenger (1 adjustable front, 1 rear) with seatbelts

Frame Steel tubing

Windshield Safety glass with wiper

Canopy Tinted glass with lock and adjustable positions

Engine Motorcycle engine

Transmission Manual, 6-speed

Brakes Disc, front and rear

Tires Radial

Instruments Speedometer, turn signal indicators, high and low beam indicator, fuel gauge, volt meter and tachometer

Built-in rollbar, single headlight (high and low beam), turn signals (front and rear), taillight, brake light, illuminated license plate housing, horn and 2 mirrors

Dimensions Length 194", width 76", height 54", wheelbase 123"

MPH 105 maximum

Fuel Economy 70+ miles per gallon

Empty weight 1,050 pounds

Deluxe interiors, super-soundproofing, AM/FM cassette stereo with CB, radar, clock, heater, defogger, reverse gear, tow-bar, trailer hitch and much more.

Trademark usage by license of Adolph Coors Company, Golden, Colorado.
Adolph Coors Company beer distributors use only where legal in your state.

Known Coors Beer Pulses include:

Adolph Coors of Golden, CO ......................Pulse #233,

#253, #275, #285 - no photo in the Coors graphics, #289 - not shipped ?, #294 - not shipped - unknown owner today, #317, #318, #319 - no photo of it as a Coors Beer car, and #321 - no photo of it with Coors graphics.

Coors - Riverbend Beveridge Co. ......................Pulse #270 - Unknown owner

C.T.I. - Coors .................Southfield, MI ......................Pulse #221, and #236 - Red - Unknown owner

Rare pic of a Coors Pulse being lettered at the factory in Owosso, Michigan

Pulse #221 leaving the OMCC factory in 1985

Litestar & Pulse used as Rolling Billboards

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